Our Team

Decades of combined experience across strategy, creative, and technology. Every engagement is led by senior practitioners who have delivered results for the world's most demanding brands.

Our Team

Experienced professionals who bring diverse expertise to every engagement.

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Devon Hillard

Devon Hillard

Founder & Principal

With over 25 years leading enterprise commerce and digital transformation initiatives, Devon has guided some of the world's most recognized brands through complex technology transitions. His client roster includes AT&T, Burberry, Restoration Hardware, Canon, and Michael Kors.

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Elena Rybalchenko

Elena Rybalchenko

VP of Marketing & Growth

Elena is an expert in marketing strategy, product positioning, and go-to-market execution for enterprise brands. She helps organizations translate complex value propositions into compelling market narratives that drive growth.

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Russell Moore

Russell Moore

Managing Director

Russell specializes in AI-driven business transformation and innovation strategy, helping enterprise organizations identify and execute on the highest-impact opportunities at the intersection of technology and business model evolution.

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Roddy Richards

Roddy Richards

VP of Development

A full-stack polyglot engineer fluent in Node.js, React, Angular, Python, iOS, and Android, Roddy builds the platforms and applications that bring strategic vision to life. His versatility across technologies and platforms makes him the engineer clients wish they had on staff.

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Robert Gaydos

Robert Gaydos

VP of Technology

With over 30 years of enterprise architecture experience, Robert brings deep expertise in database systems, cloud infrastructure, and large-scale systems integration. His technical leadership ensures that every platform we build is engineered for reliability, performance, and scale.

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Eli Jones

Eli Jones

Project Manager

A former United States Marine Corps officer, Eli brings military-grade tactical planning and execution discipline to consulting engagements. His operational leadership ensures that complex, multi-workstream initiatives deliver on time and on target.

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