Our Story
Black Magic Consulting was founded by builders who've been through every hype cycle. SOA, cloud, microservices, headless, "digital transformation" — we were in the room for all of them, building the commerce platforms that serve millions of customers for brands like AT&T, Burberry, Michael Kors, and RH.
That experience spans the full breadth of enterprise commerce — platform strategy and selection, data architecture, composable commerce, implementation, and optimization. It also gives us something most AI consultancies lack: pattern recognition. We're deep in the current AI wave — building MCP servers, agentic systems, and AI-integrated architectures — but we approach it with the skepticism of people who've seen the gap between demo and production more times than we can count.
We built this firm because enterprise commerce teams deserve advisors who've actually shipped the things they're advising on. No platform to sell. No vendor partnerships to protect. Just straight answers from practitioners who know what works.
Our Values
Strategic Rigor
Every recommendation is backed by decades of pattern recognition across enterprise commerce. We don't guess.
Honest Assessment
We'll tell you "don't do this" when that's the right answer. No vendor conflicts, no hidden agendas.
Technical Excellence
We build commerce platforms and AI systems, not just advise on them. From composable storefronts to MCP servers — hands-on.
Knowledge Transfer
We succeed when your team can own and evolve what we build. No dependency, no long-term lock-in.
Our Team
Experienced professionals who bring diverse expertise to every engagement.
Elena Rybalchenko
VP of Marketing & Growth
Elena is an expert in marketing strategy, product positioning, and go-to-market execution for enterprise brands. She helps organizations translate complex value propositions into compelling market narratives that drive growth.
Devon Hillard
Founder & Principal
With over 25 years leading enterprise commerce and digital transformation initiatives, Devon has guided brands like AT&T, Burberry, Restoration Hardware, Canon, and Michael Kors through complex technology transitions.
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Eli Jones
Project Manager
A former United States Marine Corps officer, Eli brings military-grade tactical planning and execution discipline to consulting engagements. His operational leadership ensures that complex, multi-workstream initiatives deliver on time and on target.