We Are Black Magic Consulting
We help the world's most ambitious brands transform, grow, and lead in the digital age.
Black Magic Consulting — Who We Are
We are a consulting firm at the intersection of strategy, creative, and technology. Our mission is to help ambitious brands navigate complexity and unlock their full potential. We've partnered with some of the world's most recognized brands — from luxury fashion houses to global telecommunications companies — delivering solutions that are not just beautiful, but effective.
Do More.
Our Services
Integrated capabilities that drive results across every dimension of your brand and business.
Brand Strategy
We craft brand strategies that define who you are, what you stand for, and how you connect with your audience at every touchpoint.
Digital Marketing
Data-driven digital marketing strategies that reach the right audience, at the right time, with the right message across every channel.
Creative Production
From concept to execution, we produce compelling creative that captures attention and drives action across all media formats.
Data & Analytics
Transform raw data into actionable insights that inform strategy, optimize campaigns, and drive business growth.
Technology Consulting
Strategic technology advisory that helps you choose, implement, and optimize the platforms and tools that power your business.
Experience Design
User-centered design that creates seamless, intuitive experiences across web, mobile, and physical touchpoints.
Our Services
Our Team
Experienced professionals who bring diverse expertise to every engagement.
Devon Hillard
Founder & Principal
Devon founded Black Magic Consulting with a simple thesis: the best consulting happens when deep technical expertise meets genuine strategic partnership. Before launching JBM, he co-founded Spark::red and spent over two decades architecting enterprise commerce platforms for Fortune 500 retailers and global brands.
His approach to consulting reflects hard-won experience across hundreds of engagements. Devon believes that technology decisions are business decisions, and the most impactful transformations start with a clear understanding of what the business actually needs — not what the latest vendor pitch promises. This philosophy has made him a trusted advisor to C-suite leaders navigating the intersection of commerce, content, and customer experience.
Elena Rybalchenko
VP of Marketing & Growth
Elena brings a strategist’s mind and a storyteller’s instinct to every engagement. Her career spans brand marketing, product marketing, and growth strategy for enterprise technology and consumer brands, giving her a nuanced understanding of how different audiences evaluate and adopt complex offerings.
At JBM, Elena leads marketing strategy engagements and oversees the firm’s own brand positioning. She works with clients to clarify their market narrative, identify their highest-value audience segments, and build go-to-market strategies that generate measurable pipeline. Her approach is grounded in data but expressed through compelling creative — because the best marketing strategy in the world means nothing if it doesn’t resonate with the people who matter most.
Russell Moore
Managing Director
Russell brings a rare combination of strategic vision and technical fluency to every engagement. His background spans management consulting and hands-on technology leadership, giving him the ability to bridge the gap between boardroom strategy and engineering execution.
At JBM, Russell leads digital transformation engagements that go beyond surface-level modernization. He works with leadership teams to identify the structural changes — in process, technology, and culture — that unlock sustainable competitive advantage. His particular expertise in artificial intelligence and machine learning helps clients separate genuine opportunity from hype, building AI strategies that deliver measurable business value rather than impressive demos.
Roddy Richards
VP of Development
Roddy represents the engineering excellence that distinguishes JBM’s delivery capability. While many consultancies specialize in recommendations, Roddy ensures that our strategies translate into production-quality software that performs under real-world conditions.
His cross-platform fluency is genuinely rare. Whether the engagement calls for a React-based web application, a native mobile experience, a Python data pipeline, or a Node.js microservice architecture, Roddy delivers with the same standard of craftsmanship. He believes that great engineering is invisible — users should experience the value, not the complexity — and this philosophy produces systems that are as maintainable as they are powerful.
Robert Gaydos
VP of Technology
Robert is the technical backbone of Black Magic Consulting. His career spans the full evolution of enterprise computing, from on-premise data centers to cloud-native architectures, and he brings that breadth of experience to every platform decision and architecture review.
What sets Robert apart is his pragmatism. In a field prone to chasing the newest technology, he consistently identifies the solution that best fits the client’s actual needs — whether that means a cutting-edge cloud migration or a carefully optimized enhancement to existing infrastructure. His deep expertise in Oracle database systems, cloud platforms, and enterprise integration patterns has saved clients millions in avoided missteps and accelerated time-to-value across dozens of major implementations.
Eli Jones
Project Manager
Eli’s transition from military leadership to consulting operations was natural. The skills that made him an effective Marine Corps officer — meticulous planning, clear communication under pressure, and an unwavering commitment to mission success — translate directly to managing complex enterprise engagements.
At JBM, Eli oversees program delivery and operational excellence. He designs execution frameworks that keep multi-team initiatives coordinated and accountable, identifies risks before they become blockers, and ensures that every engagement runs with the precision and discipline our clients expect. His leadership style combines high standards with genuine investment in team development, creating an environment where exceptional work is the baseline, not the exception.
Driven By Results
Our Process
A proven methodology that delivers consistent results across every engagement.
Discovery
We immerse ourselves in your business, market, and competitive landscape to understand the full picture before making any recommendations.
Strategy
Armed with deep insight, we develop a comprehensive strategy that aligns with your goals and positions you for sustainable growth.
Creation
Our creative and technical teams bring the strategy to life through compelling design, content, and technology solutions.
Launch
We execute with precision, managing every detail of the launch to ensure maximum impact and smooth delivery.
Optimize
Post-launch, we continuously monitor, measure, and optimize performance to drive ongoing improvement and ROI.
Ready to Transform Your Brand?
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